Gray Scales Media a Title Here

Boost Your Brand's Reach Today!

You're running ads. Where are the appointments?

We run Meta ads for detailing shops, PPF installers, and ceramic coating studios. Quick launch, local targeting, leads from car owners who actually spend money.

How We Do It

1. Quick Strategy Call

We talk about your market, your pricing, what's worked (or hasn't). 15 minutes. If you're currently running ads, we'll do a free audit on us.

2. Launch in 48 Hours

We build your custom campaign, write the ads, set up targeting for car owners in your area who can actually afford detailing, PPF, or ceramic coating.

3. Leads Start Coming In

You get notifications when someone books. We monitor daily and kill what doesn't work.

This is what happens when you target the right people:

2 leads, 24 hours, first campaign. No guessing, no wasted spend.

What YOU get

✓ Custom Meta ad campaigns built for your local market

✓ Weekly performance reviews (we hop on a call or send you updates)

✓ Ad creative that actually stops car owners mid-scroll

✓ Real-time lead notifications sent straight to your phone

✓ We kill what doesn't work and double down on what does

About Me

I'm River Gray, founder of Gray Scales Media. I started running Meta ads because I kept seeing small businesses get screwed by expensive agencies that didn't deliver.

I'm not running a big operation, it's just me right now, working directly with every client. That means when you have a question at 9pm, you're texting the person who built your campaign, not some account manager reading from a script.

I got into this because I come from a small business family. I grew up around my family working and scaling their own businesses. Now I help service businesses get consistent leads without gambling on ads that don't work.

You work with me directly. No hand-offs. No bureaucracy. Just someone who actually gives a shit if your phone rings.

STILL NOT SURE?

Frequently Asked Questions

Find answers to our most frequently asked questions here.

Do I need to sign a long-term contract?

No. We don't lock you into 6-month contracts like the big agencies. We go month by month so if you decided you need to stop we can. I'd rather prove myself every month than trap you in a deal you hate.

How much does it cost?

Most detailing and PPF shops start with $500-$1,500/month in ad spend + our management fee. It depends on your market and how aggressive you want to scale. We'll give you a custom quote on the strategy call.

What if the ads don't work?

We monitor performance daily. If something's not converting, we kill it fast and test a new angle. I don't let bad campaigns bleed you dry for weeks just to hit my retainer hours.

How long does it take to see results?

Most shops see their first leads within 48-72 hours of launching. Quality leads—people who actually book—usually come in the first week. We optimize from there.

What kind of leads can I expect?

We target car owners in your area who can afford premium services. Think: new luxury cars, enthusiasts, people searching for paint protection or ceramic coating. Not tire-kickers asking for $50 washes.

Ready to Fill Your Calendar?